Knowledge Base
Our Ads Manager Services detail every operation we can fulfill, from campaign drafting and audience targeting to creative development, bid management and performance reporting. We support businesses across Indonesia in competitive markets such as Bali and Jakarta. Our services are grouped by category for easy navigation. Browse the list alphabetically or dive straight into the right category.
Account configuration is the process of setting up billing profiles, user permissions, and conversion settings in your Google Ads account to ensure every campaign delivers clear, trust-building messages from day one. Streamline account configuration to connect naturally with your audience.
Imports customer records, lead statuses, and transaction data from your CRM into Ads Manager to build audiences, track offline conversions, and tailor bidding strategies based on real customer behavior. Start CRM integration to bridge ads with customer relationships.
Confirms site ownership by adding DNS or HTML records in Google Ads, enabling advanced features like custom audiences and conversion tracking on authenticated domains. Activate domain verification to secure your ad domains.
Syncs HubSpot contacts, company data, deals, and form submissions with Ads for audience building, conversion tracking, and lead scoring. Enable HubSpot integration to unify ads and CRM data.
Customer segmentation divides audiences into distinct groups based on demographics, purchase behaviors, or engagement levels, enabling tailored messaging for each segment. It ensures ad creatives resonate with specific customer profiles. Use customer segmentation to personalize campaigns effectively.
Demographic targeting filters users by age, gender, income, and household composition to focus ad delivery on the profiles that matter most. It sharpens your reach and boosts message resonance. Leverage demographic targeting to connect with your ideal audience.
Deploys banner, native, and video ads across the Google Display Network to raise brand awareness and capture attention with visually compelling messages in contextually relevant placements. Utilize display advertising to expand brand reach.
DPinpoints drop-off stages in the customer journey. Refines messaging, creatives, and targeting to improve conversion rates at each step. Enhance funnel optimization to guide customers smoothly toward action.
Machine learning adjusts bids in real time based on goals like target CPA, ROAS, or clicks, using historical data and auction context to improve efficiency. Activate automated bidding to let AI maximize your ad spend.
Rules such as Maximize Clicks, Target CPA, or Target Impression Share automatically set bid amounts to align spend with specific campaign objectives. Choose the ideal bid strategy to drive better results.
Oversees all campaign elements—from defining objectives and audience segmentation to budget allocation and performance monitoring—to maintain strategy alignment and drive efficient ad delivery that meets business goals. Enhance campaign management to keep every ad on target.
Crafts headlines, descriptions, and calls to action that blend persuasive messaging with strategic keyword use to align ads with intent, build trust, and drive clicks and conversions. Elevate ad copywriting to craft messages that truly resonate.
Updates ad text in real time by inserting the user’s exact search query into headlines or descriptions, boosting relevance, quality scores, and click-through rates without manual edits. Implement dynamic keyword insertion for highly relevant ad copy.
Fine-tunes bids, targeting, and creative placements across display, video, and social networks to drive higher-quality traffic and engagement at optimal costs. Use ad network optimization to maximize cross-channel performance.
Delivers two or more ad variants to audience segments simultaneously to determine which headlines, images, or calls to action drive the strongest engagement and conversions. Start split testing to uncover what works best.
Aggregates outcomes of successful and unsuccessful campaigns or leads to uncover drivers behind wins and losses in targeting, creative, and bidding, guiding future strategy adjustments. Leverage win-loss analysis to refine campaigns based on past outcomes.
Experiments with ad creatives, landing pages, and calls to action through A/B and multivariate tests, boosting the percentage of visitors who complete desired actions. Drive more results with conversion rate optimization that turns clicks into customers.
Uses tracking tags to record actions such as purchases, sign-ups, or leads—and send data back to Google Ads for performance insights and budget optimization. Enable conversion tracking to measure every valuable interaction.
Imports sales and lead data from CRM or point-of-sale systems into Google Ads, linking real-world transactions to ad interactions for more accurate measurement and smarter bidding. Enable offline conversion import to attribute every offline sale to its digital source
Automates campaign management and data exchange by connecting Ads Manager with external systems via Google’s API, enabling real-time bid updates, audience syncs, and performance reporting. Enable API integration to streamline workflows and gain deeper insights.
Manages product feeds by uploading catalog data, scheduling refreshes, monitoring feed health, and resolving errors so Shopping and dynamic remarketing ads stay accurate and up to date. Adopt product feed management to keep your catalog fresh and error-free.
Optimizes product feeds with standardized titles, enriched descriptions, image URL validation, and custom labels to improve relevance, raise CTR, and enhance Shopping and dynamic ad performance. Use product feed optimization to boost the performance of every product ad.
Links Google Analytics and Ads to import goals, ecommerce data, audience segments, custom dimensions, and user behavior metrics, enabling richer remarketing and more accurate cross-channel performance measurement. Activate Google Analytics integration for deeper ad insights.
Reviews account settings, campaign structures, ad creatives, and tracking setups to uncover security vulnerabilities, compliance gaps, and misconfigurations that could impact performance or trigger policy violations. Perform an ad audit to secure campaigns and boost confidence.
Examines incoming visitor data across channels such as sessions, bounce rate, page depth and conversion paths. Identify engagement trends and optimization opportunities. Use traffic analysis to fine-tune campaigns for peak performance.
Implements traffic filters, CAPTCHAs, and rate limits to reduce non-human interactions and prevent automated bots from inflating impressions or clicks, ensuring reported metrics reflect genuine audience behavior. Enable bot mitigation to preserve traffic quality.
Uses algorithmic analysis of click and impression patterns—such as rapid-fire clicks, bot traffic, and clustered IPs—to identify invalid interactions and protect campaign metrics. Activate fraud detection to safeguard your ad spend.
Implements consent management, data processing controls, and user-rights handling within Ads Manager to meet EU data protection standards and provide audit logs for regulatory reporting. Enable GDPR compliance to respect user privacy.
Automatically schedules and launches ads using predefined rules such as bid thresholds, budget caps, and performance triggers. Eliminates manual tasks and accelerate campaign responses. Start ad automation to free up time and boost efficiency.
Analyzes real-time delivery metrics to adjust settings like frequency capping, scheduling, and device preferences, maximizing exposure when audiences are most receptive and minimizing wasted spend. Adopt delivery optimization to enhance efficiency and impact
